Is marketing the ‘flakiest’ industry?

The fashion industry is an ever-changing one, no matter what field you may specialise in. With new fields being constantly introduced, working in marketing is definitely a stylish place to be right now.

Yet with social media, influencer marketing and advertising campaigns being driven in a new technological heavy way, it’s true to say it’s definitely a younger industry, attracting more recent graduates to these roles; be it entry level fashion jobs or beyond. Whilst it can be exciting having these young, innovative minds running the show, one thing which has been picked up by Manchester fashion marketing clients of mine, is a rather negative term, they can be seen as ‘job hoppers’.

I have definitely noticed that young people, particularly in the marketing industry are always looking for a new challenge – and as it can sometimes feel like a frustration for hiring managers, it’s not always a negative thing. Whilst I wouldn’t recommend changing jobs too frequently, if you have a genuine reason or have been offered an amazing opportunity, that can be a valid reason to do so.

What I want to consider, is why do people; particularly in the marketing industry move around so much? Millennials can have a bad reputation (with their avocados and overpriced coffees), but does this really include their career? 

I believe social media has a massive part to play in this trend. With the likes of Instagram, Twitter, and for some Facebook; we know everything about everyone, meaning that without even trying, people are constantly pitting themselves against others successes, which can have a negative effect on themselves. Sarah* a client of mine, trained as a journalist but is now working in the fashion industry. She says, ‘My peers are constantly sharing their successes, with some travelling worldwide and attending high profile events I constantly feel like I need to measure up to them. I’m currently in a junior role, and even though it’s at a huge company which looks great on my CV; it can still feel like I’m not good enough.’

Mental health is a conversation which has been opened now more than ever, which means companies must offer the support needed to ensure their employees are satisfied. In a creative, personable industry people often will show their vulnerable side more; so as a manager it’s important to also consider whether everything is OK with your colleague, specifically if you know they may be thinking about a change.

What also can’t be ignored, is how precarious the job market is right now. From banks, to bakeries – and of course the ailing high street, it is a much more competitive field to secure that full time position right now, and even then security is not a safe of a word as it used to be. But fashion graduates in Manchester needn’t feel like things are completely hopeless, where there are less permanent roles there are more contractor and freelance positions – which provide higher pay. Although you will then have to consider your own pension and future, it gives you the chance to work with a number of different companies – without the worry of loyalty.

Right now, in such an ever-changing market I don’t think we can label anything and anyone. No doubt in five years we’ll see a whole new trend, and it’s up to us as recruiters, employers, and candidates to consider those changes; no matter what they may be.